StakeholderView.com

There has been a lot of publicity recently about the stakeholder uproar of several energy companies.
Here are just two recent news stories:
Exxon revolt gathers pace
Shell is selling suicide by preferring tar sands to wind
And these are just the most recent I came across.

But what is the reason?
Well here is my take. High Energy prices, increasing profits of these companies and certain arrogance is not really helping to boost the stakeholder confidence in these companies.

Is there any thing they can do?
Well, yes of course. With the willingness every company can change the way it is being seen by its stakeholders.
These are the four changes I would make if I would be at the helm of one of the big energy companies:
I would first of all push a lot of money into (1) increasing importance of renewable technologies, (2) become more socially active in the various local communities, (3) exchange my communications staff and get new ones and as a consequence have so called (4) Corporate Responsibility Change Agents replace 50% of the current communications staff.

What are Responsibility Change Agents?
These are people that have worked for other companies as experts on how to make a business more sustainable, have it communicate in a more honest way and plan, lead and implement projects within the business to create change.

In that way a company can make sure that the interests of stakeholders increasingly taken into account and that a wider audience then just the shareholders are being treated with the respect and importance they demand.

That is my take, but what do you think?

Regards,
Fabian